Heuristic for a Business Letter

For more successful writing, answer these discovery questions before you begin!
This heuristic by Michele Matthews

  • Who’s your audience?
  • What is the objective of the letter?
  • What are the key pieces of information to present? Prioritise them.
  • What are the benefits of this information to the reader? How important is this to the reader?
  • Does the reader have any preconceptions about this information?
  • What’s an appropriate level of detail? In-depth information or a synopsis/overview?
  • Will this information cause any concerns? If so, what’s the best way to address that?
  • Is any action required from the reader? If so, what?
  • Should there be some sort of follow-up? By whom?
  • What’s the most appropriate tone for the letter?

(back to the Heuristics page…)